Industry events are playing a key role in growing the market

[khanh nhun]

Here is one way to rewrite the paragraph for improved flow and clarity:
Coffee events are proliferating globally, with emerging festivals in Eastern Europe signaling the region’s growing specialty coffee interest. Examples include:

• Prague Coffee Festival
• Warsaw Coffee Festival
• Bucharest Coffee Festival
• Vilnius Coffee Festival
• Zagreb Coffee Break

Zagreb Coffee Break launched in 2018 to connect local and international coffee communities. Matija Hrkać, CEO of Croatian specialty roastery Cogito Coffee, notes that while still small, Croatia’s specialty market is changing quickly.

“Croatia attracts many tourists seeking specialty cafés, letting us showcase quality coffee to visitors and locals,” he explains. “Younger Croatians especially, who travel more, help spread knowledge as an educated customer base.”

In summary, the surge of Eastern European coffee festivals highlights increasing regional engagement. As Matija observes in Croatia, tourism and youth exposure to global coffee cultures is rapidly expanding local specialty markets. These emerging events provide venues to connect local and international specialty communities.